DIGITAL MARKETING
Addison Sartino
Digital Marketing Manager with over a decade of experience scaling audiences for artists, nonprofits, and high-growth brands. I specialize in blending short-form storytelling with technical automation to drive measurable results. Proven track record in driving commercial growth, including $250K+ in merch revenue and $75K+ in donor funding, whether leading a team or executing on the ground.
TEN BEARS PRODUCTION
A Carousel System
A mortgage and real estate personal brand needed volume without losing consistency. I built a single visual template and voice, then produced 100+ branded slides against it, each with a matched caption written to extend the creative rather than repeat it.
SCOPE
100+ slides across a multi-post series
OWNED
Copy, layout, captions, hashtag strategy
FORMAT
1080x1350, five slides per post
Behind The Work
To keep that volume consistent, I built a system that renders a full branded carousel or video asset from a script and a photo in a single command, with automated checks for text width, caption formatting, and hashtag counts. Non-compliant assets fail before they ever reach the client.
Scripting to Posting
Scripts, hooks, on-screen headline copy, and captions for a short-form video set. Every asset was checked against brand layout standards before release, so nothing shipped with text breaking the margin or drifting off template.
OWNED
Script, hook, on-screen text, caption
STANDARD
Layout verified pre-release
TOPICS
Loans, buyer objections, leadership
Most first time buyers don't know FHA covers up to four units. 3.5% down. Live in one, rent the other three. Tenants help carry the payment. You're not just buying a home. You're buying income and moving into it. Save this if your first home could also be your first rental.
#FHALoan #FirstTimeHomebuyer #RealEstateInvesting #Homebuying #MultifamilyInvesting
A client was about to pull $40K from retirement to hit 20% down. He's 38. That money had 30 years to compound. The real cost? Over $200K by age 65. I told him to put 10% down. PMI for a season beats losing 30 years of growth. Don't trade $200K for $200 a month.
#Homebuying #RetirementPlanning #WealthBuilding #FinancialWisdom #FirsttimeHomebuyer
No Footage, No Problem
Some projects need a digital camera on site. We keep a bench of videographers we trust and pull the right one in for the shoot, then take it from there through direction and edit. You never have to go find a crew, compare bids, or explain your brand twice.
Weekly Reporting
I owned recurring cross-platform reporting across Instagram, Facebook, and TikTok, consolidating Sprout Social exports and native Insights into one standardized client-facing document. Along the way I caught duplicate TikTok metrics, missing Facebook impressions, and a change in follower-count methodology, and documented each one instead of letting it inflate the totals.
CADENCE
Weekly, standardized template
SOURCES
Sprout Social, Publer, native insights
PLATFORMS
Instagram, TikTok, LinkedIn, Youtube
THE GREETING COMMITTEE
Every Cycle, Every Step
I owned campaign execution with management and PR for album launches, tours, andmerch drops, holding timelines and messaging aligned across every channel. Along the way I handled press, interviews, and media requests, and built the graphics, video, and promo assets in Canva, Adobe Creative Suite, and Squarespace, so the band read the same everywhere a fan found it.
SCOPE
Strategy, design, brand voice, press
SOURCES
Adobe, AtVenu, Squarespace, Canva
PLATFORMS
Instagram, TikTok, Youtube, Facebook, X
GROSS MERCH SALES
$250,000+
Campaigns, drops, and online store
FANBASE GROWN
60K+
Instagram, TikTok, Facebook, X
ART AS MENTORSHIP
Five Hats, One Head
I owned campaign execution with management and PR for album launches, tours, andmerch drops, holding timelines and messaging aligned across every channel. Along the way I handled press, interviews, and media requests, and built the graphics, video, and promo assets in Canva, Adobe Creative Suite, and Squarespace, so the band read the same everywhere a fan found it.
SCOPE
Strategy, design, brand voice, fundraising
SOURCES
MailChimp, Later, KPI Reporting
PLATFORMS
Instagram, TikTok, Youtube, Facebook, X
RAISED FOR THE ORGANIZATION
$75,000+
Donors, sponsors, and fundraising
NEW SUPPORTERS ONBOARDED
250+
Consistent branding and outreach
Experience
April 2026 to August 2026
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TEN BEARS PRODUCTION
Social Media Manager
Wrote and shipped 60+ Instagram captions and short-form scripts for a mortgage and real estate personal brand, covering loan products, buyer objections, and leadership content.
Owned weekly cross-platform performance reporting across Instagram, Facebook, and TikTok, consolidating Sprout Social exports and native Insights into a standardized client-facing report.
Built a Python content rendering pipeline with automated QA checks, cutting per-post production to a single command.
January 2015 to Current
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Social Media Manager
THE GREETING COMMITTEE
Drafted, scheduled, and published content across Instagram, TikTok, Facebook, and X for a fanbase of 60K+, consistently increasing reach and follower growth.
Partnered with management and PR to design and execute campaigns supporting album launches, tours, and merchandise drops.
Designed branded graphics, video snippets, and promotional assets in Canva, Adobe Creative Suite, and Squarespace.
Coordinated press, interviews, and media requests, keeping messaging aligned with brand identity.
March 2020 to March 2023
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Director of Marketing
ART AS MENTORSHIP
Managed Instagram and Facebook accounts, building content calendars and running campaigns that lifted engagement and reach.
Built donor and partner email campaigns in Mailchimp.
Developed KPI reporting on social growth and donor engagement, using the findings to refine outreach.
Strengthened donor and patron relations through consistent branding, contributing to the onboarding of 250+ new supporters.